Moving Brands

18 Jun 2024


Eppo is an A/B testing platform that empowers organisations to leverage data, enhancing business metrics while controlling project speed, costs, and headcount. They partnered with Moving Brands to differentiate their offering and position themselves for growth by emphasizing their data science roots, appealing to all roles, and establishing their brand as the go-to experimentation partner.

Moving Brands identified Eppo’s unique strengths: statistical rigor, trust in science and people, and a culture that fosters new ideas. They focused on the customer’s transformational potential, defining Eppo as Transformational Leaders with an experimental mindset, eager to challenge the status quo.

The design embraced experimentation, resulting in a modular logo that evolves, an atypical color palette, technical data visualizations, and graphic patterns allowing continuous experimentation, creating dynamic expressions.

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