30 Jan 2023
Launched in 1994, Eurostar is a pioneer of international high-speed train travel, connecting the UK, France, Belgium, the Netherlands and now Germany. Last year, Eurostar merged with Thalys with the intention of becoming a single brand by the end of 2023. DesignStudio has created a new brand and design system to bring the two travel powerhouses together.
The creative solution naturally builds from the strategy, creating a brand that sparks new—new experiences, new ideas and new opportunities. At the heart of the rebrand is a reimagined symbol, a new north star and icon for the brand. With the creation of this symbol, a combination of the Eurostar E and a star, Eurostar officially has its star back. The supporting bespoke word mark typography nods to the 1994 version with the lowercase italic letter forms.