27 Sep 2020
Evari is an new British e-mobility brand founded by Craig McDonald, who grew up racing BMX and building bikes before embarking on a career as a film maker and product designer. McDonald has assembled an expert team of bike enthusiasts, designers and engineers to create a mobility brand with a long term focus on sustainability.
Greenspace devised the brand’s strategy ‘Arrive Above’ to signal its commitment to design simplicity, elegance and high quality engineering, alongside the energised riding experience. This is reflected in the Evari identity and features a bespoke system of well-proportioned letterforms and numerals derived from the brand’s wordmark. Evari comes from two words: EV representing electric vehicles and Aria meaning air.