12 Jul 2022


One of the founding clubs of English football, Everton’s heritage of football excellence, passion and community engagement has been pushing the sport forward for more than 140 years. We helped Everton create a brand system born of their history, that unites a global fanbase with revolutionary values and transforms the Blues into a club that’s digital-first.

Everton has always led by example. Their new visual identity is built on the club’s deep morality: a bold, unapologetic system of expression that gives a fresh voice to a legacy worth taking part in.

From the heart of the Everton crest, we transformed Prince Rupert’s Tower into an iconic visual signature. A powerfully simple silhouette that stands for everything Everton, The Tower coexists with the crest and amplifies its significance on a global scale.

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