Moving Brands

18 Feb 2024


Moving Brands creates a dynamic new brand for Exness introducing a new symbol that brings together iconography of the head and heart seamlessly with rich 3D motion, transitioning to the two characters from the abbreviation given to them by customers—ex.

These characters bridge 3D and 2D environments and evolve into a full logotype, balancing mathematically precise geometric forms with warmer lettering to evoke a sense of mind and heart working in harmony.

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