11 Dec 2020

Fam Donuts

Fam is a new company from Kuwait that makes premium creative donuts with the aim of bringing a totally new donut concept to the GCC countries, offering new flavours, premium ingredients and an exceptional product design. The name ‘Fam’ is an abbreviation of the word ‘family’, understanding this concept not only as biological relatives, but as all the people with whom a person has a close and affectionate relationship.

Fam commissioned Fagerström to develop the brand strategy, visual identity and packaging design for their new brand, because they wanted to convey to consumers the passion and dedication that the company puts into its product, through a fun, positive and energetic brand, all based on the values of minimalism and simplicity.

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