Fenty
Commission
21 Oct 2020
Fenty
Working closely with artistic director Robyn Rihanna Fenty and her creative team at LVMH, Commission designed the visual identity for her eponymous fashion house FENTY. The graphic branding needed to reflect the artistic director’s complex style, creative vision, and progressive attitude across many digital and physical applications.
Commissions attention to detail across all applications and manufacturing techniques, no detail was overlooked throughout the branding. A special edit of Grilli Type’s GT America, was published by the foundry for the project, featuring a reversed N as part of the standard character sets.
