FifthRow is using AI to turn data into actionable intelligence for companies. Since their inception in 2023, they’ve shown the extreme value AI brings—saving over $670M in professional services in 2024 alone.

Ashfall Studio created a brand identity to match that vision, with an art direction centered on a generative pattern system (powered by Cavalry) that transforms movement maps into fluid patterns. The design sits on a responsive 5×5 grid, scaling effortlessly from phones to boardrooms.

No tech clichés—just a clean, adaptable system that showcases FifthRow’s capabilities without overexplaining, helping them stand out in a crowded AI landscape.