The team at Play Studio partnered with Figma to create the launch collection for Figma Sites, the web-builder that gives designers full control to craft exactly the site they envision. Our mission: build a versatile library of 50 customisable templates, each tailored to distinct audiences from artists showcasing portfolios to businesses unveiling new services, and personal blogs to event-promo pages.

They began by mapping out five major use-case buckets, exploring the design DNA appropriate for each. For every template we developed a unique brand identity, yet anchored it with proven conventions (e.g., minimal palettes for tech, bold typography for lifestyle). On the UX side, we drilled into content-flow, then layered in refined interactions hover states, scroll-tied transitions, load-in animation and curated UI elements like buttons, icons and dropdowns. The result: a toolkit that blends thoughtful structure with creative freedom, helping users deliver polished sites with distinct personalities.