Founded by industry veterans behind modern cinema, Filmhub has evolved into one of the world’s leading film and TV distributors representing everyone from Oscar winners to digital-first creators. As the platform grew through word of mouth, its image became blurred, often mistaken for a tech startup or indie aggregator. To clarify its position, STUDIO HERRSTRÖM partnered with Filmhub to design a new brand identity that reflects its authority, creativity, and transparency.

Rooted in the universal language of cinema, the new symbol takes inspiration from filmmakers’ hand-framing gesture capturing Filmhub’s role as a connector between stories and audiences. A refined logotype, modular design system, and cinematic colour palette anchored in black, grey, and white with bold orange highlights unify the brand. Typography in Everett Regular and Mono Medium adds structure and movement, creating an identity that celebrates storytelling, artistry, and innovation in modern film distribution.