26 Jul 2023
DNCO launches new brand identity for Florentia Village, a creative maker space in the Harringay Warehouse District, Florentia Village. Established as a textile manufacturing centre in the 70s, it is now home to over 40 makers and design-led businesses. DNCO developed a playful, industrial-inspired identity to raise its profile and ready it for future expansion.
The typographic system borrows bolts, hinges, disks and manufacturing motifs to evoke the joy of craft in progress. A poppy and bright palette pairs with monotone textures that reference the fly-posting advertising in the area. ‘Unpolished’ and ‘individual’ were key watchwords, emphasising process over perfection. The custom-designed, flexible logotype reassembles perpetually to reflect a place that is constantly creating.