Design studio Studio Mast has crafted a smart, confident visual identity for the new beverage brand Foreign Waters. Positioned at the intersection of hydration, energy and metabolic support, the branding isn’t about exaggerated “high-octane” messaging it’s about purposeful clarity and organic movement.

The identity plays out in a vocabulary that is bold yet composed, clean but never sterile, and textured in a way that signals activation without aggression. Typography is strong but refined, colour cues feel fresh and relevant, and imagery suggests subtle propulsion rather than abrupt motion. The result: a brand that looks energetic, grounded, and modern fit for a functional drink that’s as much about quality and intention as it is about performance.

Studio Mast’s work on Foreign Waters demonstrates how a minimalist visual strategy, rooted in story and function, can translate into a distinctive brand world. It avoids trend-chasing brashness and instead creates a timeless design platform ready for growth across packaging, environment and motion.