Found Studio were invited by Forward to create the Main Title film for this year’s programme of events. Titled ‘Threshold’, the film comes as a direct response to the design festival – what it stands for and what it’s investigating this year, by way of the virtualisation and digitisation of our lives.
The threshold between the real and the virtual, is a key to our concept. The meeting point where spaces expand the minute we answer a video call, or enter a gaming sphere. Our experiences in those moments mix — we see other spaces, other homes and studios, and increasingly other virtual representations of the people we know. The line is blurred and we’re in.