30 Jul 2023


Foundation is a platform that aims to build a new creative economy, a world where creators can use the Ethereum blockchain to value their NFTs in entirely new ways, and build stronger connections with their followers.

Thru were commissioned to develop animations to showcase Drops and Worlds, two of the new services on Foundation’s platform. This Motion System was developed collaboratively with Santos Dilone creative team.

Drops is a service that explains how to launch a drop in Foundation. For the Drops animations, 3 audiovisual behaviours were developed – Stack, Shuffle, and Cluster– based on how the users of the platform can share the NFTS. Worlds is a service that allows anyone to coordinate with vendors, organise an exhibition on the chain and participate in sales based on the principles of the blockchain.

Thru also created customizable animated templates where content, artists and artwork releases can be showcased on Foundation’s social media.

View project↗