Geia Food is redefining the category of food development across Europe. When Essen International stepped in, Geia needed a unified brand identity one that could support future acquisitions while honouring the unique flavour of each business. Through a refined visual identity and supple brand architecture, Essen created an umbrella Geia Group identity, giving room for growth without losing individuality.

Gone is the sterile blue; hello warm appetising tones. Visual elements like angular shapes signal the “bite,” iconography adapts flexibly, and a friendly, organic typeface evokes authentic craftsmanship. The verbal tone shifts, to more playful, more human, carefully crafted to resonate with food innovators and producers alike.