3 Aug 2023
Glassdoor is the largest job search and career insight platform, providing a real look into companies, salaries, and culture. Koto worked with their team focused on shifting the experience from being a destination purely for insights, into a community for real workplace talk. Together, they built a holistic brand that exudes confidence and open-mindedness, amplifying users’ voices through transparent conversation.
The new logo brings the positioning—Real work talk—to life: the name being the center of workplace conversations, with g/d-shaped quotations flanking the wordmark. The all-caps treatment of the type is a direct and fresh departure, standing tall and door-like, swinging open when animated.