When Mark Brodie introduced the Strokes Gained statistic, it revolutionized the game of golf. For the first time, players could quantify the precise impact of every shot, transforming strategy on the course. This shift was exemplified at the 2020 U.S. Open at Winged Foot, where Bryson DeChambeau’s dominant victory showcased the power of playing aggressively from the tee. DeChambeau harnessed the insights from Strokes Gained and Golfmetrics better than anyone, proving that bold strategy could outplay traditional approaches.

Building on this legacy, Golfmetrics sought to bridge the gap between professional-grade analytics and everyday golfers, empowering amateurs and pros alike to harness data-driven insights and elevate their performance. Essen was tasked with crafting a rebrand that reflected this dual ambition and broadened Golfmetrics’ reach.