Hello Klean
XX
20 Nov 2024
Hello Klean
XX partnered with Hello Klean to evolve them from a showercare essential to a company changing the world of beauty at the source.
By addressing the one element that no one knew was impacting their hair and skin – their water, Hello Klean’s products have been transforming lives. A key challenge was to bring the power of the emotion experienced by customers to the surface within the brand.
Through our conversations with customers, and hearing how much impact bad hair and skin had on their sense of self, our central brand idea – Feel Like You – was a reflection of the impact the products had in helping customers regain control and reconnect to that sense of self.
With an ever-expanding product portfolio and a still low awareness problem, we had to create a space within the consumer’s mind to frame both. ‘Beauty solutions for your water’ defines the brand as a holistic ecosystem of products focussed on making water work for your hair and skin.
The genuine need state of the products permitted us to create a beautiful visual language and design system through its simplicity. We led with a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines. This, enables the brand to communicate a more emotive brand story.
