Kallan&Co, a global design agency, collaborated with Helsinki Partners — the international marketing arm of the City of Helsinki — to reshape how the city engages with the world. The partnership encompassed brand identity, digital experience, content strategy, and global campaigns, creating a cohesive and compelling presence for visitors, talent, and businesses alike.

At the heart of Kallan&Co. strategy is ‘MyHelsinki’ it lies the core vision: ‘Welcome to Your Happy Place.’ This message captures Helsinki’s position as part of the world’s happiest country, while highlighting the city’s welcoming spirit — where happiness is a personal journey, uniquely experienced by each visitor.