Porto Rocha

23 Aug 2023


Just a few years ago, building Web3 apps on Bitcoin was almost unthinkable. It’s the original blockchain, but its reputation was stuck in the ‘coin’. Enter Hiro, a suite of open-source developer tools that empowers developers to put Bitcoin to use.

At its core is a logo inspired by the humble command-line: a technical mono wordmark with a unique /-/ that serves as an ownable icon for Hiro. Constructed from two forward-slashes and a dash, this sharp yet simple gesture signifies forward momentum. And because anyone can type it out, the mark is fundamentally open-source — just like Hiro’s tools.

Headlines in Aeonik Bold articulate ambitions with confidence, while Aeonik Fono (its digital-friendly mono cut) works hard across technical touchpoints, from body copy and web components all the way to developer documentation. Hiro’s new graphic language recontextualizes ASCII images to provide flexibility and expand the system in line with the typed-out logo mark.

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