Hochschule München
Keller Maurer Design
26 Aug 2020
Hochschule München
The Hochschule München is Bavaria’s largest University of Applied Sciences. Keller Maurer Design was commissioned to re-brand the organisation — reflecting its excellence in education. The new identity incorporated elements of the past while introducing the acronym HM.
Taking conceptual cues from science and practice the identity combines a dynamic visual system with a rigorous typographic expression. The new identity will be rolled out over the next two years.