Hochschule München
Keller Maurer Design

26 Aug 2020

Hochschule München

The Hochschule München is Bavaria’s largest University of Applied Sciences. Keller Maurer Design was commissioned to re-brand the organisation — reflecting its excellence in education. The new identity incorporated elements of the past while introducing the acronym HM.

Taking conceptual cues from science and practice the identity combines a dynamic visual system with a rigorous typographic expression. The new identity will be rolled out over the next two years.

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