Hope United
Nomad

In collaboration with Saatchi & Saatchi and BT, Nomad helped to create Hope United, a diverse team of footballers from across the four Home Nations. United in tackling online hate.

Their brief was to create a symbol of hope and unity. Something we can all get behind and show our support. Born from the BT logo and designed as a digital-first badge, packed full of meaning, the logo expands into a wider graphic system used to create the iconic kit worn by the best players from all four nations, and inspiring the broader Hope United campaign.