Houseplant
Pràctica & MA-MA
7 Apr 2022
Houseplant
Packaging redesign for Houseplant; founded by Seth Rogen for its launch into the U.S. market (originally from Canada). Taking Houseplant’s existing logotype and symbol as the starting point, Pràctica developed a typographic and illustration system that helped unify and revamp the brand’s new wide range of products and overall communications.
The redesign includes the introduction of a wider typographic system with a custom typeface that is based on the original logotype, a unifying illustration system that helps represent the forms of the products packaged within, and a fresher color palette with brighter hues to convey the vibrancy of the company.
