Koto has partnered with Huntington to redefine how a 150-year-old bank presents itself in today’s polarised financial landscape. Built around the brand idea “Abundance is a Craft”, the new identity reframes money as something shaped over time, not fixed — marking a significant evolution for the $210bn institution as it enters its next phase of growth.

Drawing directly from Huntington’s archives, the work reinterprets more than a century of design heritage into a system that feels both grounded and contemporary. A bespoke flared serif, refined wordmark and confident palette led by Huntington Abundant Green create a brand that balances structure with warmth. Art direction, motion, icons and illustration follow a single principle: crafted, not rushed. The identity flexes seamlessly across new Commercial Banking and Wealth Management sub-brands, uniting the full ecosystem under one coherent, people-first idea.