11 Dec 2021
Hype Beachwear is a colourful, fun and handmade swimwear brand from São Paulo, Brazil. Since 2015, they’ve been influenced by the latest trends in the beachwear field, bringing new cuts, quality and new experiences through while wearing them. Their products and campaigns always prove the brand to be true to its name.
The client asked UIWD for a simple, updated yet fashionable brand identity. And also a new visual direction to their new store aligned to the rebrand, as well as their new website. The goal was to have a brand of simple sophistication and elegance, that could easily adapt to any campaign, product or communication.