Ikon
Campbell Hay
26 Mar 2024
Ikon
Ikon work in a highly competitive marketplace: the design and development of workspaces. As a new and growing company, Ikon needed a fresh identity that mirrored their ambitions and future trajectory.
The identity reflects the importance of Ikon as a trustworthy partner, and a collaborator across disciplines. The addition of the + sign highlights collaboration, as well as the way that Ikon goes the extra mile across detail, finish and execution in their work. Art direction was another factor in creating a distinctive visual approach to differentiate them from their competitors, with a focus on warmth, details and people.
