IMAGINE
HYPERFOCUS
6 Nov 2024
IMAGINE are a new hot take on the Berlin scene, they say “We’re a collective of thinkers and makers, to elevate brands and their agencies through music and sound”. So to appease their new fans, be that agencies or just the adorning muso’s outside their new slick minimalist office space, HYPERFOCUS had to build a brand that was as progressive as they are.
HYPERFOCUS took inspiration from magazines such as ID, The Face, Popeye and trashy Fanzines we built a dynamic and flexible brand system. Typography inspired by childhood faves like, He-man, Knight Rider and Battlestar Galactica. Our mashup up approach challenges traditional grids, formats and stews perspectives. The brand embodies the motions that one needs to go through to express and indulge in the creative process
