AutoStore launched its Innovation Hub, a new center dedicated to testing, replicating and manipulating warehouse environments. The showroom in the heart of the building, XYZ, aspires to inspire and inform visitors of its capabilities through the display of technology, process and prototyping.

Studio Oker expanded upon the existing brand work done with AutoStore, they repositioned the place with a new name, redefined spatial layouts, new materiality supported by a distinct and bold signage & wayfinding system.