ISETAN
Systems Studio
15 Apr 2021
ISETAN
Tokyo department store, ISETAN set Systems Studio an open brief to introduce new audiences to the work of Dieter Rams and his design for Braun and Vitsoe within their retail space. Their only requirement was that we give visitors an ‘immersive experience’. They created an identity for the exhibition that extended the modular principle of the in-store exhibition, applying the same design logic to all visual elements used for the exhibition communications, including titling, graphics, poster, and a series of animated social media posts.
