Iam Rives / Je suis Rives
Arjowiggins
28 Aug 2022
Iam Rives / Je suis Rives
Arjowiggins has launched a dynamic global campaign to spotlight Rives: its classic, world-renowned paper range whose raison d’être is the pleasure of touch and texture.
Created with design agency BVD of Stockholm, the ‘I am Rives / Je suis Rives’ campaign sheds fresh light on the exceptional quality and printability of both Rives and Rives Sensation, as well as the French paper-making heritage of the collection. The campaign features a bespoke pack of printed samples, a new visual campaign, and a suite of digital assets bringing the tactility of the collection to life.
