Studio Oker

14 Jun 2022


JIDU is a joint EV venture between Geely and Baidu. Geely is a leading car manufacturer and now the owner of many brands, including Volvo, Polestar, Geely Auto, and Lotus. Baidu is a leading AI company at the forefront of internet search and online marketing solutions. The venture fuses the two companies’ areas of expertise to create the future of mobility – a combination of cutting-edge engineering and state-of-the-art AI technology.

Oker’s task was to develop a visual identity that embodies the ambitions of this new venture, incorporating the intelligence of machine learning and the vivid urban landscapes of the Chinese metropolis. The pilot car launched a couple days ago and features level 4 autonomy – the highest level of autonomy ever integrated into a car.

We would say the identity positions the new venture in a unique way within the rapidly expanding market of EV cars. The identity features two bespoke typefaces from Displaay and CoType, giving the identity a highly technical expression, reflecting the advanced nature of the technology.

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