Just for Fun
BLISS
10 Mar 2023
Just for Fun
Nike Kids is a live-action film, Bliss made the diverse animations included in the film. The project was born from the vision and perspective that exists in China about sport and how this affects children: sport is not seen as a game but as a strict and competitive activity. This is where this campaign came from. Nike wanted to encourage children to play more for fun, without rules and pressure. To play in a free and fun way.
