KALW Public Media
Collins
1 Nov 2022
KALW
KALW came to Collins for a new identity to celebrate their 80th anniversary and propel them into their next 80 years. However, their audience’s listening habits had changed 180º since they went on the air in 1941. Now, everyone—especially people as tech savvy as those in the Bay Area—can listen to anyone and anything from anywhere in the world.
It became clear that Collins needed to create more than just a new logo for the station – they had to find a visual language and voice that gave a local, terrestrial, public radio station with a small budget a way to stand out and remind their community why they matter.
Working closely with KALW’s team, they were able to craft an identity and system that could grow with them as they continue to reimagine and redefine what being a local radio station means.
