Kester Black
A Friend of Mine
1 Sep 2020
Kester Black
A Friend of Mine been working with Australia’s favourite ethical nail polish brand — Kester Black — for the past two years, including the substantial undertaking of evolving and repositioning their brand and packaging.
AFOM embraced their legacy trademarks of bright, poppy colours and quirky styling to elevate the brand language and create strong graphic systems across print, packaging and digital marketing platforms.
The complete packaging overhaul embodies these qualities fun with a surprise factor, the custom patterned liner playfully spells out the words ‘Kester Black’, while the scalloped edges used along the edges of boxes and envelopes mirror this loose, undulating attitude.
Folio imagery by Shelley Horan
