Studio zur Strassen
9 Aug 2023
Kickbase, one of Europe’s biggest Fantasy Football Manager games invited Studio zur Strassen to work on a new brand identity for them. Together with graphic designer Mark O’Neill, motion designer Paris Seawell and type designer Nolan Paparelli, we were presented with the opportunity to rethink how a football brand can look and behave for a new generation of football fans.
Their new symbol is a modern interpretation of the old logo. The star is now more distinctive and loaded with meaning. It’s inspired by the shapes of football. The center forms a play button, with ‘play’ being a core value of the brand. Additionally, an arrow is pointing towards a stylized K, referencing Kickbase.