10 Aug 2023
Brand and digital studio Koto created a new brand to support Kikin‘s launch, an early-stage startup dedicated to providing liquidity to sustainable businesses and preserving ownership during their growth. The comprehensive brand, deployed across all marketing and product touchpoints, centres around the concept of harmony between people and the planet.
Koto’s club-like visual language encourages sustainable businesses to engage with the company to get non-dilutive funding, and a bespoke illustration style adds depth and tangibility to the digital experience.
The Kikin ‘K’ symbol in the wordmark becomes a character to reflect the people behind the businesses Kikin supports. At the core of everything Kikin does is a karmic rhetoric that runs through their brand system – doing good should feel good too.