A brand identity shaped by duality, science and ceremony, clarity and tactility. Developed by Voodoo Voodoo, the work spans naming, visual identity, packaging, product design, and art direction. The typography pairs GT America with Signifier, balancing structure and softness. A custom wordmark introduces movement through subtle shifts in form.

Packaging is materially led: soft-touch glass, sculptural lids, blind-embossed slipcases, and eco-conscious details. Colour contrasts core black and white systems with seasonal accent tones across print and digital. Voodoo Voodoo’s art direction blends intimacy with abstraction with skin close-ups, gradients, and botanical textures that are all anchored in the brand’s core idea: Born to Nourish.