Since its founding in 1938, Knoll has stood at the forefront of modern design, consistently blending architecture, craft, and furniture into a unified expression of space. Order Design’s recent rebranding reinforces this legacy by leaning into Knoll’s philosophy of “total architecture” a concept that regards every piece, detail, and environment as part of a harmonious whole.

The project began with a deep dive into Knoll’s archives: sorting through decades of innovation, exploring influences from the Bauhaus and Cranbrook, and studying the work of key figures like Florence Knoll and Herbert Matter. Order then translated this history into a contemporary identity system preserving the iconic “circle K” logo, expanding the brand palette around Knoll red, and embracing Neue Haas Grotesk, a digitised revival of classic Helvetica forms.

The result is a visual toolkit that’s flexible yet rooted: designed to integrate brand, product, and space seamlessly. From photography to typography to application guidelines, the identity system reminds us that design is never just about objects it’s about how everything works together.