Kung Fu Ltd. Edition is a new lifestyle brand launched in collaboration with the legendary Jackie Chan. The brand offers physical products and web 3 experiences, and is part of the wider ‘Kungfuverse’ platform developed by Unite.io. It sets out to engage the next generation of KungFu fans and celebrate Jackie’s enduring legacy while charting a bold new direction for its future.

Unite worked with the teams at BRU:D to extend Jackie’s reach by creating a brand personality, positioning, and visual expression that took a fresh look at his unique, contrasting spirit of action, bravery, empathy, and humility. Utilising motion tracking AI on vintage training footage BRU:D brought back to life long-lost moves and convert them into a unique set of motion and static graphics that informed the entire graphic system and motion principles.

Animations by Order Design