La Vie

19 Mar 2024

La Vie

La Vie is an ambitious French scale-up that specialises in plant-based meat. They are on a mission to unite vegans and meat lovers alike. Unlike other brands in the category, they don’t see themselves as an alternative to meat, but more like the new meat, so there really is no compromise. It’s better for the planet, better for people, and clearly much better for animals.

La Vie wanted an entire brand universe with an identity, a quirky tonality, and a packaging that challenges the category conventions. Something never seen before. Did we mention they were ambitious?

Everland worked with illustrator Egle Zvirblyte

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