Rabbithole has developed a new brand identity and website for London Film School, reconnecting the institution with its rebellious origins while reinforcing its position as a leading international centre for filmmaking.

Founded in 1956, the school has a rich heritage rooted in independent, anti-establishment creativity. The new identity brings this spirit back into focus through a bold typographic system, using Waldenburg by Kimera for its clarity and authority. A brighter, digital-ready red builds on the school’s longstanding colour palette, while graphic blocks and framing devices reference the choices that shape a filmmaker’s perspective.

Designed and built in-house by Rabbithole, the new website replaces an outdated digital experience with a clearer, more accessible platform for prospective students worldwide. Alongside marketing materials, the wider identity balances institutional confidence with creative freedom, celebrating the school’s heritage while signalling its progressive future.