Studio Rejane Dal Bello
12 Sep 2022
Studio Rejane Dal Bello was invited to create the brand strategy, naming, visual identity, packaging, motion graphics, product and brand videos, Amazon store listings and the assets and template collateral for LoveNoobs’ launch on social media.
The visual identity was inspired by the double ‘oo’ within LoveNoobs, expressing the wide eyes of a newborn – and of everyone who is a “noobie” to parenting! Every product, its name, story and packaging, is designed to be genderless but characterful, and is presented as a tool to be used in whatever way is most helpful to a “Big Noob”, caring for a “Little Noob”.