A Friend of Mine
25 Oct 2022
Formulated and developed by Jordi Morrison and fertility specialist Dr Raelia Lew, Lovers products are medically proven intimacy wellness lubricant & cream range, to treat specific intimacy issues for women in all stages of adult life.
Alongside a brand marque that discretely hints to Lovers’ product purpose, the brand and packaging are consciously developed around the desire to remain beautiful yet somewhat inconspicuous on shelves, with an elevated consideration that ensures a unique and memorable brand experience. Within these delicate nuances, Lovers is positioned as a sophisticated authority in medical intimacy wellness.
In line with the art direction, the social media design for Lovers follows the same vernacular that celebrates confident sexuality and diversity.
Photography by Jedd Cooney