27b partnered with M.I.G. (Marché d’Intérêt Général) to build a cohesive brand identity, one that translates seamlessly from physical space into digital commerce. Their work encompassed full-scale branding, art direction, UX/UI and interaction design, front-end and back-end development as a headless Shopify build, along with motion design and social media assets.

The result: a unified visual language that lives in M.I.G.’s architecture and extends across its e-commerce site. The single system design delivers a consistent, immersive brand experience, whether you’re stepping into their physical space or shopping online.