Mama Mexa

7 Aug 2022

Mama Mexa

Mama Mexa is a pop-up taqueria, serving up delicious healthy fast food. The vibrant identity by Seachange is inspired by Mexican culture and its native flora and fauna. Mama Mexa avoids the traditional clichés of Mexican-themed eateries and instead celebrates fun, energy and good times.

By creating such a highly distinctive typeface, the brand becomes instantly recognisable without the inclusion of the name, and successfully plays homage to Mexican culture but in a totally fresh and unique way.

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