andstudio’s rebrand for Mana—a wellness retreat brand in Lithuania seamlessly unifies two contrasting hospitality experiences under one holistic identity.

Mana operates in two distinctive locations: Mana Suites & Sea on the sun-drenched Palanga coast, and Mana Sleep & Spa in the forested calm of Druskininkai. The challenge for andstudio was to design a brand that honours each location’s individual atmosphere, sunlit vitality versus woodland serenity while establishing a cohesive visual and emotional language.

Rooted in nature’s rhythm, the brand identity is anchored by the interplay of day and night, captured through sun and moon symbolism. A flexible visual system allows each hotel to express its unique vibe, warm, family-friendly energy in Palanga; deep rest and quiet in Druskininkai. A refined logo, paired with organic typography and palette shifts, helps articulate both lightness and depth.

Moving away from the polished luxury of the Amberton Hotel Group, andstudio focused on human-centred hospitality: simplicity, warmth, and emotional connection. The Latin meaning of “Mana”fulfilment provided a conceptual foundation, reflecting a brand ethos grounded in peace and contentment.

Photography by Martyna Paukštė captures unfiltered moments of rest, further anchoring the brand in authentic wellness. Subtle motion elements and tactile design details enhance the brand’s modern luxury feel.

With a minimalist, nature-led identity, Mana now speaks to wellness travellers seeking immersive, soulful escapes. andstudio’s brand strategy redefines wellness branding by creating a serene yet dynamic experience—one that reflects the dual soul of Mana’s hospitality vision.