19 Apr 2023


Max is not just another entertainment brand; it is a strategic partnership with some of the biggest names in the entertainment industry, including HBO, Warner Bros., Discovery, DC, and Wizarding World. Together, these global superbrands offer a diverse and critically acclaimed range of stories and characters that capture the imagination of audiences worldwide.

Over the course of a year-long journey, DixonBaxi collaborated with the marketing, product and brand teams of Warner Bros. Discovery to create a unique identity for this highly anticipated entertainment destination. From the drama of Succession to the dark allure of Batman, the gripping intensity of The Last of Us, to the magic of Harry Potter, Max brings together a stunning array of content that appeals to every taste and preference.

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