Meatable is aiming to be the first company in the world to produce cultivated meat efficiently and sustainably at scale. It needed a credible and inspirational brand that could open up a dialogue with each of its diverse audience groups, and get the world excited about the possibilities of harm-free meat.
Koto creates a world where cows are freed from factory farming, and with that strong idea in mind, they started thinking that‘without the need to kill animals anymore, they could go back into the fields and retire in peace’. Koto started referencing vintage holiday postcards, with cows grazing happily in fields and on mountains. It gave us a strong starting point to express what Meatable does in a distinctive and unexpected way.