Brand and digital studio Koto reveals a bold new identity for Microsoft’s 50th Anniversary. The campaign honors five decades of game-changing tech—and the people behind it. Built around the belief that Change needs makers, this identity looks back with pride and forward with purpose. A blend of retro spirit and future-facing energy, it connects Microsoft’s legacy with the makers of tomorrow.

The work stretches across strategy, identity, campaign, and motion—placing people at the heart of vibrant, expressive worlds powered by Microsoft’s most iconic tools and moments.