13 Sep 2023
Milano Pride is the demonstration of the LGBTQIA+ pride of the city of Milan: an extraordinary celebration of freedom organized by the CIG Arcigay Milano in collaboration with the associations of the Coordinamento Arcobaleno.
In 2023 Parco Studio designed the digital identity and the website of Milano Pride starting from the idea of the strength and the vitality behind this manifestation. Colours and statements in the homepage recall the colorful walking of the parade, celebrating the rights everyone should have and should be proud of.
The statements take directly from the slogans shown on signs during the parade, and celebrate messages of diversity and equality. Parco portraits those elements using typography, colors from the symbolic Rainbow flag and large letters.